Client: Diesel Up Transport

Project: Character Illustration & Logo Design

Date: Fall 2018

We created this character illustration for the owner of Diesel Up Transport, who wanted her image to adorn the side of her semi truck.

The client specified a modern, clip art “Rosie the Riveter” style and supplied a few selfies to work from. 

Our Lead Designer started with a sketch and, once that was approved, vectorized the illustration in vintage, pop art style. Then he added text is a good blend of vintage and modern design sensibilities.

The end result is a one-of-a-kind logo that makes our client’s semi truck stand out on the road!