Client: Boundary Battle of Alberta

Project: Event Campaign and Apparel

Date: Summer 2019

Alberta is known for the friendly rivalry between Edmonton and Calgary, and nowhere is it more evident than during hockey season.

In 2019, Ironjet had the privilege of assisting the Boundary Battle of Alberta committee with a special alumni hockey tournament, including visuals, signage, apparel, giveaways, and online sales.

We also created a unique design for apparel, which was featured on t-shirts, v-necks, and hoodies, with both red and blue versions available for each item.

As planning for the event unfolded, the committee realized how important it was to have experienced members, and so a few of our Ironjet team members were added to the committee to ensure the event was successful. It sold out very quickly.

If you’re curious about how many purchased Oilers apparels and how many purchased Flames… it was about 50/50, with just a few more Edmonton fans than Calgary (according to our online store records).