Client: PrairiePlate

Project: Website, Logo Design, Visual Identity

Date: Spring 2021

URL: prairieplate.com

PrairiePlate required a complete e-commerce solution to allow her customers to subscribe to her meal box service.

Ironjet’s “brand discovery” process requires that a good deal of time should be spent researching the existing industry, scoping out competitors (often ordering their products), and gathering keyword data. Once that stage is complete, we move on to analysis and brand positioning.

After formulating a strategy and setting the tone for the brand voice, our designer created a visual identity that would appeal to PrairiePlate’s target demographic.

But that was just the tip of the iceberg. An e-commerce store on a budget is no easy feat, but the final results meet the needs of a local, niche market.

While the website’s content has been updated substantially by the PrairiePlate owner, the tone Ironjet set at the start is still recognizable throughout.